THE ICONIC
Augmented Reality app for an immersive event experience, launching SNEAKERHUB - a new sneaker destination from The ICONIC.
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Visual storytelling through Augmented Reality.
To celebrate the launch of SNEAKERHUB, we created an AR-chive of five iconic sneakers from the Sneaker Freaker vault along with a celebration of five new and archival adidas sneakers.
The Augmented Reality experience was housed in a custom built mobile app, users downloaded the app to unlock their journey through the AR experience and to access exclusive SNEAKERHUB content, competitions and event maps and timetables.
What we accomplished:
Creative.
iOS & Android Augmented Reality app development & build.
Full app UI & UX treatment.
iOS & Android store release in Australia.
Sneaker plinth conceptualisation, design & creative.
Conceptualisation, 3D Modelling & 3D animation of 5 x Augmented Reality experiences for iconic brands from the Sneaker Freaker archive.
Conceptualisation, 3D Modelling & 3D animation of 5 x Augmented Reality experiences for adidas showcasing new releases and archival pieces.
Why AR?
Visual storytelling through technology.
Unique, immersive, memorable brand experience.
Conversation starter.
Optimized for social sharing.
Uninterrupted, one on one facetime & engagement between the brand and the user.