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Kmart Australia Augmented Reality Living Range.

Kmart Australia launched its 2020 August Living campaign with an Australian-developed, industry leading innovation believed to be the first of its kind - the KBot.

The KBot uses Augmented Reality (AR) technology produced by VALIS to help Kmart customers see how the new hero products from the August Living range would look in their own environment, while conversational artificial intelligence (AI) powered by Oracle’s Digital

Assistant provides information about product dimensions and features and recommends complementary products based on previously viewed products.. It can be accessed by shoppers via klabs.com.au on AR supported Apple or Android devices and operating systems.

With many Australians spending more time at home, there has been a growing demand in home improvement inspirations as Australians are making their home more comfortable for both work and living.