ON RUNNING

Augmented Reality unboxing experience.

3D Experience Runthrough.

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Brand immersion with AR unboxing experience.

Due to COVID On were unable to have their key influencers and ambassadors together in one place for a brand experience. So, we created an Augmented Reality unboxing experience.

Users were delivered an On box with instructions to scan the QR code on the box. Once scanned users were taken to a custom On microsite, from their they scanned the top of the box - releasing the unboxing experience. At the end of the experience a code was given to them to open their box, revealing the On Cloud Ultra shoes inside.

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