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Engaging consumers via in-store activations.

To launch the 2019 Reebok Club C campaign, we created an in-store AR activation which rolled out into the flagship Platypus stores across Australia & New Zealand.

The Augmented Reality experience was activated via a floor marker in-store which launched a Web AR treasure hunt for a limited edition blue Club C sneaker. Once found users had the chance to enter a competition, all within one seamless Augmented Reality experience.