Redback!
We're so proud to share the full film we created to celebrate the limited-edition G-SHOCK x Sneaker Freaker DW-5700 ‘Redback’ watch.
Across two locations with a life-like plastic skeleton named Steve and live redback spiders in toe, we created an engaging film to showcase the watch and shine the light on its beautiful elements. Working with spiders was a first for us…never mind redbacks! BUT…they were very well behaved and weren’t phased by our crew freaking out everytime they scuttled off somewhere they weren’t supposed to be.
We absolutely love creating engaging social media video content specifically for cross channel promotion and we know there will be more where this came from…watch this space.