L'Oréal - A Digitally Augmented Beauty Company
A few months ago we wrote about L’Oréal’s acquisition of Augmented Reality technology company Modiface, teasing that they may be dipping their toes into AR.
Well...rather than just dipping their toes, L'Oréal have taken a deep, deep dive into the AR waters, releasing a make-up try on app across WeChat in Asia and Amazon globally.
Using AR and their phone, shoppers can now, “try before they buy”, products and full makeup looks before purchasing directly through Amazon or within the WeChat e-commerce function.
What does this mean? In short, AR is continuing to establish itself as a marketing tool that cannot be overlooked. The International Data Corp are reporting that Augmented Reality technology will drive $US 558 million in spending on AR product showcasing this year alone.
Augmented Reality is finally starting to shed its ties to virtual reality and the gaming industry, more and more brands are realising the true potential for building trust with customers in an online world, showcasing products in the comfort of the users own environment.
Read the full IDC report here and try the L'Oréal Modiface app here